Fundamentals of communication, P.R. and leadership PDF

As we progress into the second decade of the third millennium, we experience, on a daily basis, that our world is inundated with overwhelming amounts of visual, auditory and written messages. These messages carry a tremendous, perhaps immeasurable amount of meanings, making it almost impossible for many people to receive, understand and use these meanings in a positive way in their daily lives.

The book you are reading, in digital form and as its title suggests, constitutes an introductory text made up of 15 chapters allocated in three parts: Communication, Public Relations and Leadership. 

One of the objectives of this book is to familiarize the readers, on an introductory level and in a heuristic manner, with the three fascinating areas contained in its title.

Admittedly, a superficial, but not frivolous, Google or Amazon search on the subjects of Communication, Public Relations and Leadership will bring forth the reality that there exist already in print or in kindle form dozens of thousands of academic books and research articles as well as popular books and articles.

This may justifiably give rise to a question relating to the need and usefulness of publishing yet another book dealing with these subjects. 

I will provide you below with two answers in case you are harbouring

such a question in your mind.